Define Your Copywriting Niche

You already know that copywriting is the art of writing content that drives sales or creates interest in finding out more about a product for a business. Click to learn more about defining an industry niche for copywriting.

With the ever-expanding digital landscape, copywriters have numerous opportunities to specialize in various niches, ranging from white papers to advertising and beyond.

1. White Papers Copywriting Niche

White papers are authoritative, in-depth reports that educate readers about a specific issue, solution, or technology. They are typically used by businesses to generate leads, establish thought leadership, and support decision-making processes.

You must be skilled at conducting research, synthesizing complex information, and crafting persuasive narratives.

2. Digital Marketing Copywriting Niche

Digital marketing copywriters create content for various online marketing channels, including email campaigns, social media posts, and paid advertisements.

If you’re going into this niche, make sure that you stay current with the social media platforms and how audiences interact with them. The interaction is the key to effective conversions for your client.

3. SEO Copywriting Niche

SEO (Search Engine Optimization) copywriting is the process of crafting content that is optimized for search engines, helping clients rank higher in search results and attract organic traffic. You must be adept at keyword research, on-page optimization, and creating high-quality, shareable content that aligns with both user intent and search engine algorithms.

Since this niche changes every time there is a search engine update, it is imperative that you stay current on the best practices for SEO writing by taking a course, reading the updates, and joining a group of SEO writers.

4. Ghostwriting Niche

Ghostwriters create content on behalf of clients, without receiving public recognition for their work. This can include writing books, articles, blog posts, or social media updates.

The ghostwriting niche seems to be a long-term relationship since often it involves long-term book, ebook, or other publication projects.

You must be versatile and able to capture the unique voice and style of each client while maintaining confidentiality.

5. Article Writing Niche

Article writing is keeping people engaged with your words. It doesn’t matter if the article is online or in a magazine, you have to inform and entertain your reader. You must be able to research, tell a story, and stick to editorial guidelines and deadlines.

6. Content Writing Niche

Content writing is a lot like article writing, but it also includes case studies, website copy, and blog posts to name a few. If you’re able to create informative and structured content that meets your client’s needs and targets their audiences, this might be the niche for you.

7. Advertising Copywriting Niche

Advertising copywriters create persuasive and compelling content for print, radio, television, and digital advertisements. It helps to be skilled at understanding consumer psychology, crafting catchy headlines and slogans, and conveying a brand’s message in a concise and impactful manner.

You’ll find many online courses, like AWAI, that will teach you this type of writing. It is my favorite form of writing; although most of my writing is in the article and content department.

8. UX Writing Niche

UX (User Experience) writing focuses on creating clear, concise, and user-friendly content for digital products and applications. It is your job to collaborate with the client’s creative team to devise a seamless user experience.

Your primary focus is on microcopy such as button labels, error messages, and navigation instructions. UX writing is very close to technical writing, but from a user’s perspective.

9. E-commerce Copywriting Niche

Another one of my favorite niches E-commerce copywriting. E-commerce writers specialize in crafting product descriptions, website copy, and promotional materials for online retailers.

You must be skilled at understanding consumer behavior, highlighting product features and benefits, and persuading potential customers to make a purchase.

As on online retailer since the 1980s, this type of writing has changed, so not only do you combine the art of advertising copywriting with content writing, you have to be up on SEO writing. Remember, online product descriptions are driven by placement in the search engines.

10. Real Estate Copywriting Niche

Real estate copywriters create engaging and informative content for property listings, brochures, websites, and marketing materials.

You must be adept at describing property features, conveying the unique selling points of a property, and generating interest among potential buyers or tenants.

If you love looking at homes and beautiful property, this niche might be the best for your talents.  This niche might be easy to get into by talking to local real estate agents about their listings online, especially on social media.

11. Brand Copywriting Niche

Brand copywriters help businesses establish and maintain a consistent brand voice and identity across all marketing channels. You will create content that reflects a brand’s values, personality, and target audience, ensuring a cohesive message throughout all marketing materials.

12. Sales Copywriting Niche

If your client asks for sales copywriting, they want you to write content that drives their prospects to ask for more information or to buy something. You could be asked to write a landing page that asks prospects to sign up for a newsletter or schedule a consultation.

You must understand consumer psychology, craft compelling calls-to-action, and develop persuasive arguments that address potential objections and demonstrate the value of a product or service.

Again, there are online courses that can help you craft sales letters.

13. SaaS Copywriting Niche

SaaS (Software as a Service) copywriting focuses on creating content for software companies, including website copy, blog posts, case studies, and promotional materials.

You must understand the technical side of the software you’re writing about to give users clear instructions on how to use it.

Some SaaS products you might use and not realize it as SaaS are Adobe subscriptions, Microsoft Office Suite subscriptions, and other products that require a monthly payment to use.


As the digital world continues to grow and evolve, the demand for specialized copywriters across various niches will only increase. When you focus on a specific niche, or a combination of a few like SEO and content writing, you can polish your skills and better understand who your client’s needs.

Being focused will help you set yourself apart from the competition. No matter which of the niches you like, you should figure out which one combines your interests, strengths, and market demands.  

Here are some tips that might help you find your copywriting niche:

1. Assess your interests and strengths: Begin by evaluating your personal interests and areas of expertise. Consider how they align with potential niches in the copywriting industry.

2. Research the market: Identify gaps in the market where your skills and interests can be valuable. Examine competitors in these niches to gauge the level of competition and potential for success.

3. Validate your niche: Test your chosen niche by conducting keyword research to understand the demand for your services. As noted in the real estate section, look at the local listings and find a home listing that could use a rewrite. You can reach out to the real estate agent and ask them if could give them a sample of your work by rewriting their listing.

4. Develop your brand: Create a unique selling proposition (USP) that sets you apart from competitors and highlights your expertise within your niche. Build a professional website and online presence that showcases your USP, portfolio, and client testimonials.

5. Network and market yourself: Attend industry events, engage with potential clients on social media, and create valuable content to demonstrate your expertise and build your reputation within your niche.

I hope that finding a copywriting niche is helpful to you in your copywriting career. Even if it is just a small start, then it’s a step in the right direction toward independence and a freelancing career.

If you enjoyed this post, please share it far and wide! I love comments, so please tell me what you liked or didn’t like about this post. I am always open to suggestion.

Want to read more posts? Check out some of my other posts about writer’s tools.

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5 Underserved Niches in Copywriting

While searching for work, I have read a million sites, a million job applications, and a million gurus talking about getting work. I also thought that there must be some underserved niches that I could get into that might help me create side jobs along the way.

I found out that most of the underserved niches involved technical writing, and that type of writing spun off into a million splinters. I must be on the “millions” kick since I am measuring everything in the millions these days.

Technical copywriting is writing instructions as clearly and concisely as you can for people who need help understanding how to do something.

It would seem that the underserved “type of writing” is technical writing, but the underserved categories are what I was looking for.

For those who haven’t done technical writing, it is the writing behind your user manuals and other “how to” type writings, including tutorials.

In my previous life, I was a beta tester for a piece of graphic design software for many years and many versions. Along the way, I wrote tutorials to accompany the software for other users to share, so I have a solid grasp on writing tutorials, but in my real writing life of today, I only write some “how to” articles for car owners. I don’t even supply photos for the articles, so if I go back to technical writing, I want to write about a subject that I like.

Copywriting Markets that Need Writers

I think, and I use the term “think” loosely, that I have found that there is or will be a large market for copywriters and technical writers in the following industries:

Software – this may not be an underserved market, but it is always changing as new software is created and programs are updated. SaaS is a big industry as fewer people own their software and more people sign up for cloud-based software. People have to know how to use it.

Healthcare – baby boomers like me are getting ready to retire, and we need to have everything written down for us. Consider what it takes to get an MRI and write down the patient’s instructions. These are the types of things that are needed for all types of equipment, doctors, specialties, dentists, and more. Like software, technology makes huge changes in healthcare daily.

Environmental – I write about EV cars, but not on the technical side of it. There is a market for those interested in sustainable and renewable energies, as well as many “how to” articles such as gardening, composting, and anything related to getting “earthy”.

B2B – anything that a business needs to market to another business is a good place to look for work. Start with a small business in your community and work your way up from there.

Translation – if you are bilingual, there is a place for you in the technical writing industry. With businesses working globally, your skills can help them present their products to more people.

Who needs Technical Writers?

Anyone in the above-mentioned industries needs technical writers, as well as the following:

  • Technology companies
  • Manufacturing companies
  • Government agencies
  • Colleges and schools
  • Service industries

Some of the products any of these businesses may need include manuals, troubleshooting guides, employee instructions, course materials, online tutorials, maintenance manuals, safety information, product specifications, and installation manuals.

There are things to write everywhere you look. Remember reading the cereal box when you were a kid because you “had to read”? Someone wrote that. You have to find the right person to talk to when it comes time to pitch your ideas.

How do you get a Job in Technical Writing?

If you already have a background in a sector, then use that to start looking for work in other areas of the country. I come from an automotive background and write all over the world for many clients. Some I had to hunt for, some found me, but mostly, I kept writing and writing and building a portfolio.

Here are some steps you can take to get your foot in the door as a freelancer:

  1. Use your education or experience to search for work in an industry you want to work in;
  2. Build your portfolio on LinkedIn or your website and showcase your favorites;
  3. Network in your chosen field, not with other writers, but with people who share the same interests;
  4. Always look for jobs on job boards, websites, LinkedIn, and other places;
  5. Be ready with a CV and a resume for an interview that may be online via Zoom or Google;
  6. Freelancing is my thing because I hate offices and downtime, so start with one project and build from there. You’ll be surprised at what you can learn by jumping in. I made so many mistakes.

What is Healthcare Technical Writing?

While healthcare technical writing is going to be bigger and bigger every year, it’s something that you have to be well-versed in. It is the writing of content, marketing materials, and instructions for patient education, devices and drugs, and explaining medical procedures.

If you’ve come from a nursing background, this may be the place you want to start since you probably already have a strong understanding of the terminology, anatomy, and regulations used in the healthcare industry.

Even though I already mentioned this industry, I wanted to bring it up again because this is not just for anyone, but writers are needed.

Other Copywriting Markets

The following are some markets that may not be for everyone, but if you are even remotely interested in them, you can educate yourself. Particularly in the cannabis industry since it is growing exponentially with the states starting to open up cannabis for recreational use.

  • NFT
  • Cannabis
  • Translation
  • Guns and Alcohol
  • Real Estate

Many of these five are underserved simply because they are markets that require someone to go the extra mile to learn more about the industry and immerse themselves into it to become a trusted voice.

I know that I am moving towards working in the cannabis and real estate industries in addition to my automotive and insurance industries. New industries and learning are always a great way to sharpen your skills and explore new opportunities.

I hope you find your underserved industry. Check out the Barefoot Writer where you will find a lot more information on underserved niches, as well as other writing ideas. If you sign up, I will receive a small thank you from the Barefoot Writer, which helps me keep writing more!

​Is Copywriting Right for Me?

Copywriting is the art of selling with a typewriter – or in today’s terms, a word processor. Or maybe, you’re just writing the sales pitches out longhand, which I do for some of the email marketing pieces. Noodling with a pen seems to work better for me.

I find it easier to dash off 10 headline ideas on paper than the PC. However, when I write my final copy on the PC, I usually end up changing it because for me, the PC brings out more structure in my writing. I don’t know why. It just does.

What is Copywriting?

Copywriting isn’t the same as novel writing, but it is storytelling. The long sales brochures, mail products or sales copies are more like the original full page ads that have told stories and sold elixirs for years.

Today, those ads are still around, but much of today’s copywriting is about writing for the web and emails. I will write more about the different types of copywriting later.

There are so many ways to use copywriting skills, even if you never write an ad for a company. Persuasive text is needed for product descriptions, SMS, MMS, social media posts, and any other format that your client wants to use to connect with their buyers.

Ask Yourself these Questions

Do You Like to Write?
If you like to write, then copywriting can be a ton of fun. It’s a lot like putting a puzzle together. You find out what the company is selling, who they are selling it to and use that information to write something very clever.

You need to persuade the reader to buy the product.  There are hits and misses like all forms of writing, but it is never personal, so keep going.

Do You Like to do Research?
Research is the key to the art of copywriting. You cannot sell something to someone if you don’t know 1) anything about the product and 2) anything about the prospects.

Some of copywriting is learning about the product, but the bulk it is learning about the prospect. Is it a man or a woman? Do they like dogs, cats or butterflies? What is their income? Demographics play a big part in how you tailor a message.

Do You Have a Good Sense of Humor?
Under all of the ‘technospeak’ about a product, it helps to have a sense of humor. Everyone knows that sex sells, but humor connects people in a more casual and relaxed way that is important when it comes to sales.

You don’t have to be able to write humorous dialog, but it helps if you can be more lighthearted. All you have to do is think about the television commercials that made you smile or even, laugh out loud.

How Do You Know What to Write?
Writing for a client is a lot different than writing for yourself or your editor. All clients should give you a content brief about what they want to see in their copy. They may have the keywords ready for you or give you topic ideas, but whether writing copy or content, a brief keeps you on target, as well as gives the client a way to track progress. Here is a link to an article on creative briefs.

Learn more about copywriting

If you think this might be something you would enjoy writing, then I recommend a couple of courses to learn more about copywriting. I have taken and studied courses, and they have all helped me move forward in a side job that I enjoy.

Here are some copywriting courses that I have taken:

Udemy Complete Copywriting Course: Write to Sell Like a Pro from Tamsin Henderson 

More books to learn copywriting techniques from:

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