The holidays are just upon us, and every year I wrestle with the conflict between “should I keep my store open, or should I close it and take some time off?”. The last few years I have been faced with a mountain of paperwork that needed to be done at the end of the year, and I have had an office/studio/bedroom that looked like a herd of wildebeest had run through it.
Veteran sellers always said they took the time off at the holidays because they had worked so hard. That was back in the day when eBay was hot and they were selling collectibles. Those times have changed, and now everyone scrambles for every dollar they can get since online sales are not the least bit reliable.
Let’s look at the Pros and Cons of keeping your store open:
Pros
More income as people spend holiday money
The chance to get rid of more inventory
Clearance and holiday sales to spur buying
People are home during the holidays
Post-Christmas shopping
Cons
You have to work during the holidays
People expect things delivered quickly
No time to spend with family
Gambling the income will be worth it
Personally, I prefer to take the time off and work towards making up the income difference along the next year. I am less stressed, and it gives me a chance to breakdown my art studio, clean and reorganize. I throw things to the side when I am packaging orders one right after the other, so it’s a real mess by the time I shut down. I do the same thing with my bookkeeping, too.
This year, I am shutting down the second week of December. This helps me avoid the stress of people asking where their package is and will it get to them by Christmas.
In the meantime, during my holiday, I am going to catch up on some of my reading!
Happy Holidays! Julie PS – Here are a few things on my reading list this year:
Have you ever wondered whether spin-off products create revenue streams for artists?
Yes, they do.
Creating can be time consuming, but the process is satisfying. One thing that I have found is that spin-off products naturally occur in the handmade industry. Create one mitten, and the next thing you know, you have matching hats and scarves.
Spin-Off Products Create Revenue Streams
I found this type of creating not only enjoyable, but profitable. All of your new spin-off products may be the key to making extra money.
Here is an example of what I mean by that:
I purchased commercial rights to one peacock image and that one image led to several products. Originally, I had selected the peacock for my thimble designs, but it was so pretty that I added it to a pair of earrings, which lead to a bracelet, which lead to a keyring. I am sure that I have a small necklace with this image somewhere, too.
As you can see, there are multiple markets for one design, and they do not always have to be related. I can reach several types of unrelated buyers with the same image. A spin-off product helps you open new streams of revenue.
Buy original art or create your own
If you want to know where I go for my art, here is the link to the Creative Market. There is much more than just images; you can buy fonts, backgrounds, templates and anything else creative. They have a freebie Friday, so sign up for your freebies.
Set Up Your Store
If you’re looking for a place to host your new handmade website, try Shopify. I have been with them for seven plus years, and I couldn’t ask for a better ecommerce platform. I’ve been selling online since 1996 and have always built my own sites. I don’t do that anymore with Shopify. I no longer have to spend all my time trying to figure out the latest technology; it’s already done for me, so all I do is sell now.
Indiemade is a platform for handmade if you are not interested in Shopify. I have several handmade friends on Indiemade who have been there for years. Indiemade is responsive and has a lot of perks for a small platform.
Have your own artwork that you’d like to put onto mugs, posters, t-shirts, etc.? I use Printify for all of my print on demand products! Click here to read this post on how to start your own website using print on demand.
When I started my website, the year was 1997. I was selling hand-drawn graphics and hand-drawn fonts. I also sold products I made from my fractal art that included mousepads, posters, t-shirts and coffee mugs. All of this was before there was even an eBay. I found a payment processor that would handle my credit card sales, but mostly, people sent me checks, and I sent them the product. My website was all coded by me, and it was a very simple site. You see it; you like it; you buy it. I didn’t even have the benefit of Google.
In 2004, when I opened www.bluemorningexpressions.com, I hand-coded my site, but I also dabbled on eBay with my handmade beads and polymer clay work. When Etsy started in 2006, I opened a store there, as well. Since this time, I have moved on from Etsy and am focused on my site, but for those who are looking for a viable site for handmade sellers, here are some of the places that I have found to be good choices.
I have several friends who have made the move to Indiemade. They moved in this direction several years ago when other handmade sites either failed or provided a miserable seller’s experience.
This website/eCommerce solution offers the sellers a solid place to sell their wares. They only support handmade, so you don’t have to compete with bulk resellers. You do have to do your own promoting since they don’t have the built-in traffic as Etsy does. They also have a blog, so you can generate traffic to your site by writing about your product.
While Etsy has been around a long time, its focus has been less and less on the handmade artist and more on supplies and other mass-produced items. While there is a need for supplies in bulk, there have always been plenty of places to find those on the web rather than having the sellers infiltrate a handmade site.
As well, they allow for manufacturing partners now that make mass-produced items even easier to sell. Yes, this helps me sell my pillows, prints and mugs, but I don’t have them listed on Etsy for sale. About once a year, I use Etsy to push my handmade beads when sales slow down for me on other venues.
The search engine on Etsy has always been wrong-headed by making you cram all the keywords into the title and description rather than the more organic and natural flow of the current Google search engine.
The key to Etsy, if you want to go that route, is that they have built-in traffic that goes through their homepage, so you don’t have to do all of your own promoting.
When Amazon decided to open up to handmade and give Etsy a run for their money, I signed up immediately. There are a lot of people who shop on Amazon, so I saw no reason to not take the time to get my handmade items in front of as many people as I could.
It is not listing-friendly, and there are a lot of pitfalls to selling on Amazon, but there are a lot of really great benefits from doing it, too. I sell a lot of my regular bread and butter things on Amazon like keyrings, thimbles and other things that I can quickly reproduce.
Here is a link to my shop on Amazon Handmade:
While not handmade-specific, Shopify has an extensive suite of tools that handmade artists can take advantage of to build a robust site with everything from payment processing to SEO management.
Handmade sellers – Do you need a Shopify account? Click below to learn more
When I got tired of coding my website and decided that Etsy had become too big as they moved away from handmade, I shopped around for a website/eCommerce solution that would meet my handmade needs while making it easy for me to do business.
I always liked to build my own sites because I felt like I had better control over things and was not relying on one site to keep me in business. While I still feel that way, after six or seven years with Shopify, I can say that I’m glad that I no longer have to waste my time redoing the site every time something changes on the web. I only have to concentrate on selling my handmade beads.
No matter which direction you choose to go, it’s better to focus on a marketplace or eCommerce solution that supports the needs of handmade sellers over mass-produced products.
If you find this information useful, then please share it with your friends. If you have any suggestions on how to make it better, then please contact me or comment below. I am always open to suggestions. Looking for more tips? Check out the list at the bottom of the post for more ecommerce articles.
