It’s just about building a website; it’s about building a website that people will visit and buy your products. It’s gotten very busy and complicated on the internet, so the only way to survive and grow is by having a good ecommerce marketing plan. Sometimes, that means spending money on advertising; sometimes, that means enlisting the help of a networking team, and sometimes, that means being a social media maniac to promote your products.
All of it means that the more information that you have going forward, the better your chances are of sprinting ahead of the competition.
Here are some of my favorite ecommerce marketing books:
Digital Marketing QuickStart Guide: The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing … Business (QuickStart Guides™ – Business) – Benjamin Sweeney
This book is one I am working my way through now, but it focuses on digital marketing tools like creating campaigns and using social media as an advertising tool. Never overlook the power of email marketing. It is still the best game around.
The Best Damn Website & eCommerce Marketing Optimization Guide, Period! (The Best Damn Books) – Stoney deGeyter
This book focuses on how to optimize your pages in your website leaning towards being people friendly. He still helps you find keywords and gives you the basics of SEO. He also covers the business set up you may not have found anywhere else. This book is a great tool for both experienced and newbie website owners.
eCommerce Marketing: How to Get Traffic That BUYS to your Website – Chloe Thomas
You will find strategies and practices that can take your website to another level. You want traffic that is willing to spend money, and this book will help you get it. It is geared towards helping you understand how to use the internet to your advantage.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd – Allan Dib
This book is a favorite. It offers solid advice in a conversational tone, so it’s easy to read and hard to put down. It covers target marketing and offers reason why email marketing and print ads are still a viable solution to advertising. He reminds us that people want to buy, so stop selling! Great read and sometimes, it’s a Kindle Unlimited read.
There are a lot of books on the internet, as well as YouTube videos that cover marketing for those of us with ecommerce stores. Just remember that Google is forever changing algorithms and the way that keywords are used, so it is always best to write and market for people first and machines second.
Sell well!