There is so much to see in Florida that doesn’t include the ocean or the Gulf of Mexico. Yes, I included Fort Walton Beach, but only because that was where I landed when I first got to Florida and camped. I’ve never been back, and that’s been 36 years ago. I think it’s time to see if the little fish camp that fed me catfish long after dining hours were over is still there. I think the sand is still white and the waves still crash.
Grab a map and make your own list of Florida places to visit.
If like this post and want to read more about my life in Florida, then check out the following posts.
With the ever-expanding digital landscape, copywriters have numerous opportunities to specialize in various niches, ranging from white papers to advertising and beyond.
1. White Papers Copywriting Niche
White papers are authoritative, in-depth reports that educate readers about a specific issue, solution, or technology. They are typically used by businesses to generate leads, establish thought leadership, and support decision-making processes.
You must be skilled at conducting research, synthesizing complex information, and crafting persuasive narratives.
2. Digital Marketing Copywriting Niche
Digital marketing copywriters create content for various online marketing channels, including email campaigns, social media posts, and paid advertisements.
If you’re going into this niche, make sure that you stay current with the social media platforms and how audiences interact with them. The interaction is the key to effective conversions for your client.
3. SEO Copywriting Niche
SEO (Search Engine Optimization) copywriting is the process of crafting content that is optimized for search engines, helping clients rank higher in search results and attract organic traffic. You must be adept at keyword research, on-page optimization, and creating high-quality, shareable content that aligns with both user intent and search engine algorithms.
Since this niche changes every time there is a search engine update, it is imperative that you stay current on the best practices for SEO writing by taking a course, reading the updates, and joining a group of SEO writers.
4. Ghostwriting Niche
Ghostwriters create content on behalf of clients, without receiving public recognition for their work. This can include writing books, articles, blog posts, or social media updates.
The ghostwriting niche seems to be a long-term relationship since often it involves long-term book, ebook, or other publication projects.
You must be versatile and able to capture the unique voice and style of each client while maintaining confidentiality.
5. Article Writing Niche
Article writing is keeping people engaged with your words. It doesn’t matter if the article is online or in a magazine, you have to inform and entertain your reader. You must be able to research, tell a story, and stick to editorial guidelines and deadlines.
6. Content Writing Niche
Content writing is a lot like article writing, but it also includes case studies, website copy, and blog posts to name a few. If you’re able to create informative and structured content that meets your client’s needs and targets their audiences, this might be the niche for you.
7. Advertising Copywriting Niche
Advertising copywriters create persuasive and compelling content for print, radio, television, and digital advertisements. It helps to be skilled at understanding consumer psychology, crafting catchy headlines and slogans, and conveying a brand’s message in a concise and impactful manner.
You’ll find many online courses, like AWAI, that will teach you this type of writing. It is my favorite form of writing; although most of my writing is in the article and content department.
8. UX Writing Niche
UX (User Experience) writing focuses on creating clear, concise, and user-friendly content for digital products and applications. It is your job to collaborate with the client’s creative team to devise a seamless user experience.
Your primary focus is on microcopy such as button labels, error messages, and navigation instructions. UX writing is very close to technical writing, but from a user’s perspective.
9. E-commerce Copywriting Niche
Another one of my favorite niches E-commerce copywriting. E-commerce writers specialize in crafting product descriptions, website copy, and promotional materials for online retailers.
You must be skilled at understanding consumer behavior, highlighting product features and benefits, and persuading potential customers to make a purchase.
As on online retailer since the 1980s, this type of writing has changed, so not only do you combine the art of advertising copywriting with content writing, you have to be up on SEO writing. Remember, online product descriptions are driven by placement in the search engines.
10. Real Estate Copywriting Niche
Real estate copywriters create engaging and informative content for property listings, brochures, websites, and marketing materials.
You must be adept at describing property features, conveying the unique selling points of a property, and generating interest among potential buyers or tenants.
If you love looking at homes and beautiful property, this niche might be the best for your talents. This niche might be easy to get into by talking to local real estate agents about their listings online, especially on social media.
11. Brand Copywriting Niche
Brand copywriters help businesses establish and maintain a consistent brand voice and identity across all marketing channels. You will create content that reflects a brand’s values, personality, and target audience, ensuring a cohesive message throughout all marketing materials.
12. Sales Copywriting Niche
If your client asks for sales copywriting, they want you to write content that drives their prospects to ask for more information or to buy something. You could be asked to write a landing page that asks prospects to sign up for a newsletter or schedule a consultation.
You must understand consumer psychology, craft compelling calls-to-action, and develop persuasive arguments that address potential objections and demonstrate the value of a product or service.
Again, there are online courses that can help you craft sales letters.
13. SaaS Copywriting Niche
SaaS (Software as a Service) copywriting focuses on creating content for software companies, including website copy, blog posts, case studies, and promotional materials.
You must understand the technical side of the software you’re writing about to give users clear instructions on how to use it.
Some SaaS products you might use and not realize it as SaaS are Adobe subscriptions, Microsoft Office Suite subscriptions, and other products that require a monthly payment to use.
As the digital world continues to grow and evolve, the demand for specialized copywriters across various niches will only increase. When you focus on a specific niche, or a combination of a few like SEO and content writing, you can polish your skills and better understand who your client’s needs.
Being focused will help you set yourself apart from the competition. No matter which of the niches you like, you should figure out which one combines your interests, strengths, and market demands.
Here are some tips that might help you find your copywriting niche:
1. Assess your interests and strengths: Begin by evaluating your personal interests and areas of expertise. Consider how they align with potential niches in the copywriting industry.
2. Research the market: Identify gaps in the market where your skills and interests can be valuable. Examine competitors in these niches to gauge the level of competition and potential for success.
3. Validate your niche: Test your chosen niche by conducting keyword research to understand the demand for your services. As noted in the real estate section, look at the local listings and find a home listing that could use a rewrite. You can reach out to the real estate agent and ask them if could give them a sample of your work by rewriting their listing.
4. Develop your brand: Create a unique selling proposition (USP) that sets you apart from competitors and highlights your expertise within your niche. Build a professional website and online presence that showcases your USP, portfolio, and client testimonials.
5. Network and market yourself: Attend industry events, engage with potential clients on social media, and create valuable content to demonstrate your expertise and build your reputation within your niche.
I hope that finding a copywriting niche is helpful to you in your copywriting career. Even if it is just a small start, then it’s a step in the right direction toward independence and a freelancing career.
If you enjoyed this post, please share it far and wide! I love comments, so please tell me what you liked or didn’t like about this post. I am always open to suggestion.
Want to read more posts? Check out some of my other posts about writer’s tools.
I’ve been using Printify for a long time, and I’ve incorporated it into my Shopify and my Etsy store, as well as offered some products on Amazon. Printify is a print-on-demand service that allows you to create and sell custom products without the need to invest in inventory, production, or shipping. There is no inventory to keep and you get to be as crazy creative as you want with your designs! The above Mother mug was something that I created just for Mother’s Day, so be sure and create holiday themed products for that extra boost of sales.
How Does Printify Work?
If you’re wondering how does Printify work, then you’ll be happy to know it’s really simple. Every product on the Printify website has a template available, so you know when you’re working within the print boundaries. All you have to do is take that fantastic photo or create that stunning artwork and find a product that you want to display it on. Use the templates and set your design. If you want to see more about how Printify works, then read this post about using Printify to create spinoff products and earn more revenue.
How Can Printify Boost Sales?
By using Printify to generate income, you can leverage several key benefits:
Low startup costs: Printify’s print-on-demand model eliminates the need for inventory, which significantly reduces upfront costs. You only pay for a product when a customer orders it, and Printify handles production and shipping.
Wide range of products: Printify offers a vast selection of products, including clothing, home décor, and accessories. This variety allows you to cater to different target markets and expand your product offerings easily. I have found that the wearable departments like T-shirts are the most challenging to work with, so I don’t sell them. If you have time to keep up with the changing suppliers and sizing, then t-shirts can be lucrative. I never wanted to deal with people wanting to return them due to the wrong size. But, that’s just me.
Customization and branding: With Printify, you can create unique designs and branding elements for your products. This personal touch can help you stand out from competitors and attract more customers. It’s easy to set up a template for your customers to customize. This will require you to manually send the order in, but personalization is a big seller no matter what the product is.
Easy integration with popular ecommerce platforms: Printify integrates seamlessly with ecommerce platforms like Shopify, WooCommerce, and Etsy. This allows you to manage your online store and track orders effortlessly.
Automated order fulfillment: When a customer places an order, Printify automatically takes care of production and shipping, saving you time and effort. I never have to worry about fulfilling orders on my website or my Etsy shop, but since I manually add my products to Amazon, I do have to manually send those orders in.
Global reach: Printify’s network of printing partners spans across North America, Europe, and Asia, enabling you to sell and ship products worldwide. This broad reach can help you tap into new markets and increase your income potential.
Scalability: As your business grows, Printify’s print-on-demand model ensures that you can easily scale without the need for additional investments in inventory or production facilities.
Eco-friendly and sustainable: Print-on-demand reduces waste by only producing items when they’re ordered. This approach is more environmentally friendly compared to traditional retail methods that rely on mass production and unsold inventory. I like this part because I have a closet full of beads and jewelry! If I am going to a show, then I will have some mugs made or have prints made ahead of time. If you run out and you’re using Shopify, you can take the order right there at the show through your tablet or phone and let Printify take over for you. I like that part a lot!
How Can You Get Started with Printify?
If you’d like to take a look at Printify’s wide variety of products, click here. There are so many to choose from that it’s hard to decide, but some day, I want to do children’s clothing and pet products. If you sign up through my link, I may make a little commission that comes from Printify, so I thank you!
While I don’t sell every product that Printify offers, I do use the ones that work well with my artwork or photography. I like their coffee mugs, prints, posters, and canvas wall art and have many of these products in my home featuring my photography.
Do You Need a Shopify Site or Printify Account?
If you need a Shopify account, click here to sign up for a free trial. I might make a little commission if your sign up, so again, thank you!
If you like this post, then please share it with your friends! I appreciate all the help I can get to get my posts shared, and I always love comments, so feel free to let me know what you think! 🙂
It doesn’t matter if you write content for your local dentist or do affiliate marketing as I do for these posts, SEO is a must-learn skill. The crazy part about SEO is that it is always changing, so there is no sitting back and thinking that you got it all handled. That’s when it will change again on you.
So, here are five SEO tricks that hopefully will help you stay on top of your game when it comes to content and copywriting:
Conduct Thorough Keyword Research:
The foundation of any successful SEO strategy is relevant and targeted keywords. Start by identifying the most important keywords in your niche using tools like Google Keyword Planner, Ahrefs, or SEMrush. Analyze the search volume, competition, and keyword difficulty to find the perfect balance for your content. Incorporate these keywords naturally into your blog posts, titles, and Meta descriptions to improve your content’s search engine ranking.
It also helps to go back to old posts and check them for relevancy. I know this is a tedious thing – I am in the process now of going back a year and doing brush-ups and updating links and such. It’s a pain, but I hope to rank better in my blog posts this way. One of my regular clients has me do this every couple of years, so this is ongoing work.
Write Engaging and Valuable Content:
Quality content is the backbone of effective SEO. Focus on creating informative, engaging, and original content that answers your target audience’s questions and addresses their pain points. Search engines favor well-written, valuable content that provides a satisfying user experience. Additionally, useful content is more likely to be shared, increasing the chances of acquiring backlinks, which also helps boost your SEO.
There was a time when I was hired to write posts that were stuffed with keywords – this was back around 2010 – and even though I knew it was wrong, I needed the money. I am so glad that has gone by the wayside thanks to search engines driving those results to the basement where they belong.
Optimize Meta Tags and Headers:
Meta tags, including title tags and Meta descriptions, are essential for on-page SEO. They provide search engines with a summary of your content, helping them understand its relevance to a user’s search query. Ensure that your Meta tags contain your target keywords and are engaging enough to entice users to click through to your content. Similarly, use header tags (H1, H2, H3, etc.) to break up your content and make it more accessible, while including relevant keywords.
Don’t forget to make sure that your ALT text image descriptions also include your keywords (or slugs as some marketers call them) because they are also crawled by the search engines.
Use Internal and External Links Wisely:
Strategic use of internal and external links can significantly enhance your content’s SEO. Internal linking connects your content to other relevant pages on your website, helping search engines understand the site’s structure and improving your site’s overall authority. External linking to authoritative and relevant sources adds credibility to your content and helps build trust with both users and search engines.
This is another thing that I am working to update, and it will continue to be something that I will always be doing since my category posts can always be referred back to another post somewhere.
Optimize Content for Mobile and Page Speed:
With the increasing use of mobile devices for online browsing, it’s essential to optimize your content for mobile users. Make sure your website is responsive, and the content is easily accessible on different devices. Additionally, page speed plays a significant role in user experience and search engine rankings. Use tools like Google PageSpeed Insights to identify areas for improvement and ensure your content loads quickly.
This is something that you can implement for your site, but if you’re like me and selling your work to clients, they are the ones that need to make sure that the speed is up to user standards. You can help them with that by showing them results and giving them suggestions.
Incorporating these five SEO tricks into your freelance writing will help you create content that ranks higher on search engine results pages and attracts more readers. Just remember that SEO is always changing, so stay updated by signing up for newsletters by gurus in the industry.
Part of that success has been attributed to my butterfly house that serves to protect the cats from the world, and part of that success has been dumb luck. My butterfly house is a screened in area that is dropped over a large planter with milkweed plants, but I also have some long planters where I keep small plants that I am growing or have bought to replace eaten plants. I also have another planter with some larger, mature plants that I get seeds from.
The process usually involves letting the butterfly lay eggs and then culling some of the eggs and placing them in the container. I only keep what I know I can feed; that hasn’t meant I haven’t had to make emergency runs!
Last fall, I decided to let them do their own thing and stopped harvesting the eggs because the winter was coming. I cut my milkweed down to short stalks and walked away. That didn’t stop industrious mother monarchs from finding spots to drop eggs. This will sound awful, but I knew that little wasps liked to dine on the eggs, so I did nothing to stop Mother Nature from taking its course.
Keeping Monarch Caterpillars Safe
I didn’t know that bigger wasps would eat 1-inch caterpillars like they were popcorn until I saw it first hand. I was under the (wrong) assumption that nothing ate the cats once they got some size on them. I had to look it up because I couldn’t believe what I was seeing, but here is a post that talks about wasps eating Monarch caterpillars.
There is a video included in that post, but I am going to spare you the photos that I took of the carnage.
Suffice it to say, Monarch caterpillars are not safe when there’s a wasp around. It doesn’t mean that I will go back to trying to protect all Monarch caterpillars, but it does mean that a few of the chosen ones will make it to the enclosure.
Looking to start your own butterfly garden, check out these affiliate links to cages, books and other supplies that will have butterflies living in your world too.
Take advantage of people shopping for Mother’s Day gifts by preparing your online store to make it exciting and showcase your unique gift ideas. As an online e-commerce retailer, it’s crucial to get your store ready to meet the demands of shoppers searching for the perfect gift. In this article, we will discuss several strategies that can help you maximize your sales, increase customer satisfaction, and create a memorable shopping experience for this special day.
Curate a Mother’s Day Collection
The first step in preparing your online store for Mother’s Day is to create a curated collection of products that cater to the occasion. This should include items that mothers would appreciate, such as jewelry, clothing, accessories, and personalized items. You can also offer a selection of unique gifts that customers might not find elsewhere, such as customized photo albums, bespoke fragrances, or gourmet food baskets.
Highlight this collection on your homepage and make it easily accessible from your site’s navigation menu. By having a dedicated Mother’s Day section, shoppers can easily find and browse your offerings, leading to higher conversion rates and increased sales.
To incentivize customers to shop at your store, consider offering special deals and promotions leading up to Mother’s Day. This could include discounts on specific items, a “buy one, get one free” promotion, or free shipping on all orders over a certain amount.
Create eye-catching banners and advertisements on your website and social media channels to promote these deals. You can also send out email newsletters to your subscribers, informing them of your Mother’s Day specials. These promotions will not only drive traffic to your site but also encourage customers to make a purchase.
Optimize Your Website for Mobile Shopping
With the increasing number of shoppers using mobile devices to make purchases, it’s crucial to ensure your website is optimized for a seamless mobile shopping experience. Test your website on various devices and screen sizes to identify and fix any issues that may prevent users from browsing and purchasing with ease. This includes ensuring fast loading times, easy navigation, and a simple checkout process.
Mother’s Day shopping can be a stressful time for customers who want to find the perfect gift. Make sure your customer support is easily accessible and responsive to any questions or concerns shoppers may have. Offer multiple support channels, such as live chat, email, and phone support, to cater to different customer preferences.
Consider extending your support hours leading up to Mother’s Day, as customers may be shopping at different times due to their busy schedules. Providing exceptional customer support will not only help shoppers during this busy period but also build customer loyalty and trust in your brand.
Utilize Social Media Marketing
To generate buzz and attract potential customers to your online store, utilize social media platforms like Facebook, Instagram, Pinterest, and Twitter. Share engaging content that showcases your Mother’s Day collection, promotions, and unique gift ideas. Consider collaborating with influencers or running sponsored ads to expand your reach and bring in new customers.
Prepare for Increased Traffic and Orders
As you implement these strategies, it’s essential to prepare your store for an influx of traffic and orders. Ensure your website can handle increased traffic without crashing and that your inventory is well-stocked to avoid disappointing customers. Also, coordinate with your shipping partners to manage any potential delays and communicate accurate delivery estimates to customers.
By following these steps, you can effectively prepare your online shop for the shopping frenzy that always happens when people need to buy a gift for Mom in a hurry. You might consider offering fast shipping and gift card options too.
Here are some Mother’s Day gift ideas to give you inspiration!
A vital aspect of writing is proofreading—the process of carefully reviewing a written document to detect and correct any errors. Without it, who knows what nonsense I would type and misspelled words would be everywhere.
Proofreading Enhances Clarity and Comprehensibility
The first aspect of proofreading is to ensure that your writing is clear and easy to understand. Your intended meaning can get lost in grammatical errors, typos, and inconsistencies. By proofreading, you can fix these issues and ensure that your audience gets your meaning.
Proofreading Strengthens Your Professional Image
Errors in your writing can give the impression that you’re careless or unprofessional. By proofreading your work, you show your dedication to quality, attention to detail, and professionalism. This will help you establish credibility, gain respect, and ultimately, create better opportunities for yourself or your business.
Proofreading Eliminates Ambiguity
Ambiguity can break down effective communication, which can lead to confusion, misinterpretation, or even conflict. Proofreading allows you to refine your language, choose the most precise words, and remove any potential ambiguities.
Proofreading Enhances Readability
You must hold your reader’s attention or engage their emotions, and proofreading can help you improve your writing’s readability by addressing issues like sentence structure, word choice, and punctuation. This will make your writing more entertaining or engaging, as well as easier to read.
Proofreading Builds Confidence in Your Writing
Proofreading is essential for building confidence in your writing. Before you let anyone read your work, make sure that you have polished it. If you don’t, you end up with a piece that may have potential being set aside because it was too hard to read.
Proofreading Develops Your Writing Skills
The process of proofreading allows you to identify your strengths and weaknesses as a writer. I have issues with commas and tense. Sometimes. By examining your work with a critical eye, you’ll gain a better understanding of your writing habits and patterns. This self-awareness can help you develop your skills and become a more effective writer over time.
Proofreading Protects Your Reputation
In the digital age, the written word has an incredible staying power and critics can bring up something you wrote decades ago. By proofreading your work, you can catch errors before they’re published, protecting your reputation and preventing potential embarrassment or damage to your personal or professional image.
Never overlook proofreading when writing. It ensures clarity, strengthens your professional image, eliminates ambiguity, enhances readability, builds confidence, develops your writing skills, and protects your reputation. If your project is a book, once you’ve proofread everything in it, hire a proofreader and a line editor to go back over it again. You’ll be surprised at what you’ve missed. Then it’s polished.
Florida is home to so many birds waiting for you to come check them out. The diverse habitats include beaches, wetlands, forests and grasslands that attract a variety of species, which makes birdwatching in Florida a great hobby.
Here are some popular locations for birdwatching in Florida and the types of birds you can expect to see in Florida:
You’ll find many species of birds calling the Everglades home. Those species include wading birds, including herons, egrets, and ibises. You may also spot the Roseate Spoonbill, Anhinga, and the endangered Florida Snail Kite. I’ve seen the Roseate Spoonbill along the road eating from the culverts in the Indian River County area, as well as at the next stop on our tour.
This refuge, located near Cape Canaveral, provides a habitat for over 300 bird species. During the winter months, you may encounter migratory birds such as American White Pelicans, Northern Pintails, and a variety of shorebirds. This is also one of the few locations where you can see the Florida Scrub-Jay. I wanted to explore the painted bunting nesting area, but no matter how far I hiked or where I went, they were not to be found. As it turned out, they showed up in my front yard the following month, so you never know what birds are around.
I have seen a lot of Scrub-Jays around my home, so they are also out in some of the Brevard County uninhabited areas. Those areas are quickly being developed, so it won’t be long before they are gone from here.
This is the feeder I use in my yard, but I have it on a pole with a baffle on it to keep the squirrels out. This makes it really easy to see the birds. The only problem is that the mourning doves are ground feeders, so they plant themselves in it and refuse to move. They are pigs.
Accessible by boat or seaplane, this park is a group of seven islands located about 70 miles west of Key West. You can spot seabirds such as Sooty Terns, Brown Noddies, and Magnificent Frigatebirds. It’s also an important location for migratory birds during spring and fall. Put this on the list of places to do birdwatching in Florida.
Situated near Naples, this sanctuary is known for its boardwalk, which takes you through a variety of habitats, including cypress forests, wet prairies, and marshes. You may spot Wood Storks, Limpkins, and Barred Owls, among other species.
This park, located near St. Petersburg, is a popular spot for shorebirds such as Piping Plovers, Red Knots, and Black-bellied Plovers. You may also find warblers and other migratory songbirds during spring and fall migrations.
Located in Delray Beach, you’ll find many wading birds Great Blue Herons, Snowy Egrets, and Green Herons. You can also spot Purple Gallinules, Least Bitterns, and Black-necked Stilts here while birdwatching in Florida.
In addition to wading and shore birds, don’t overlook the raptors that inhabit the state and some migratory hawks. We see red-shouldered hawks, falcons, red-tail hawks, owls and so many other raptors that like to eat the squirrels and fish around my home.
Be Prepared to Hike
Buy a good pair of binoculars and a zoom lens for your camera, so you can take longshots without getting off the trails. You can use a field guide on your cellphone (or the Merlin app from Cornell University, which is an amazing app that I use all the time), but you may find cellphone coverage spotty depending on where you’re hiking. It doesn’t hurt to have a small bird guide for your pocket.
These are good guides. I like that the Birds of Florida Field Guide has a painted bunting on the front.
Make sure that you dress for the weather and don’t wear open-toed shoes. Hiking boots with ankle coverage might be best. We do have rattlesnakes and other bitey kinda snakes.
Mosquitoes will try to make you their lunch no matter what time of the year you go birdwatching in Florida. They never go away. Ever. So, wear whatever protection you need to keep from getting eaten alive, as well as sunscreen for sunny days.
Seriously, don’t be a hero.
Additionally, follow birdwatching ethics, such as not disturbing nesting birds and staying on designated trails.
If you’re lucky and live in Florida, then look out your front window and see if you can find a good place to put in a bird feeder that will bring birds to you. I enjoy my annual visit from the painted buntings. If you don’t live here, then come on down and do some birdwatching in Florida!