Time and again, I have heard teachers say, “Write what you know”. Well, what if what I know is not that interesting? I know how to make ice, but I wouldn’t write a whole column with step-outs on how to make ice. I might be interested in an ice maker, though. I also might be interested in writing about the different types of ice makers, but that’s about as exciting as watching paint dry. While it has benefits for those who are interested in buying an ice maker – and I am one of them – I cannot imagine spending a whole day or even weeks writing about ice makers.
What I can imagine spending a whole day writing about is something that I love.
I have been fortunate enough to love cars, as well as write about them. The same is true for my trivia books and my jewelry books. I love puzzles and games, and I have written crossword puzzles, word search puzzles and fill in the blanks puzzles. Most of those puzzles have been used to market a product, but the end result is I was able to write about something I love.
The benefits of writing about what you love:
- You’re never out of ideas
- You never get tired of coming up with new copy
- You can talk for hours to a client about why you should write their copy
- You never have to fake your passion
- It doesn’t take much to get you excited
- You want to write and write and write
I am sure there are many more benefits, but these are the ones that I run into daily, so I thought I would share them with you. I hope find something that you are passionate about and can spend your time writing and writing and writing.
AWAI helps people get started writing copy that can lead to you writing about the things you love. Here is a link to give you an idea of the programs they have available.