This topic has been done to death by every blogger in the universe. So, why one more post? Because I’ve used Kindle publishing to publish my books, and I like it. Besides, I get to call myself an Indie Publisher by using Kindle Create to publish my book.
Seriously though, my books are all non-fiction, so that makes a big difference in the scheme of things. As a non-fiction writer, I can drill down on publishers to find the ones that fit the niche for my book. For instance, I write trivia and have a series on music trivia covering the top hits of the decade, which is considered pop culture. A lot of publishers cover pop culture. Since my books are based on U.S. pop charts, then I stand a better chance of getting them published if I limit my searches to U.S.-based publishing houses.
Those who write fiction books need to find a publisher in the genre of their choice. This is a little easier when you realize that many authors in your genre thank their agents in the acknowledgments and the publisher is on the spine and front pages. If you decide to go the way of traditional publishing, the leads are there for you to follow.
Pros of Self-Publishing
You have total control over the outcome
You have total control over the outcome
Cons of Self-Publishing
You have total control over the marketing
You have total control over the marketing
I am not kidding about the pros and cons.
Total Control over the Outcome–It means that you control every aspect of the editing, printing, formatting, delivery, and cover creation of your finished work. That sounds great on paper, but it adds a lot of workload to writers who only want to write.
If you’re not well-versed in editing (possibly using the Chicago Manual of Style or Associated Press Stylebook), then you might want to hire an editor. I usually do hire someone to take a look at my final manuscript before releasing a book. I am amazed at how many errors I make in the simplest of texts and editing is not my strong suit, but I hope to get better.
I also use Grammarly (an AI add-on to Word with a free version) to do at least one once-over before turning it over to someone to edit. At least then my errors won’t be so embarrassing.
I hire editors from Upwork, and there are many freelance writers doing gig work on Fivver who edit manuscripts. I have hired folks from both places and have been happy with the results.
Here are some links that might help you with the editing phase of your book:
Cover design is another part of the publishing process that you may need to hire out if you’re not proficient in Photoshop, Paint Shop Pro, or Gimp. I do my own covers, and I buy my art from Creative Market or use my own photos as I did on my hiking Yosemite book. Both of my trivia books have cover art from Creative Market by the same artist.
I will make this post a part of a series on Kindle publishing because this is a BIG topic with a lot of parts to it.
Total Control over the Marketing–This is one of the most difficult parts of writing and publishing a book. If you thought writing was tough, wait until you start to market your book! Amazon gives us the ability to create ads from our published works. All you have to do is give them money, and they will place your books all over Amazon where they will be seen by people interested in the subject you write about. While that’s all well and good, if you have a niche book, you want to go outside to find places to advertise.
Your book might do well being advertised in traditional print magazines and newspapers, or as banner ads on blogs and websites, and other affiliate marketing bloggers. It may also do well as ads on Facebook and newsgroups all over the internet.
You will need to do a lot of research to find the right place to advertise your book since you know the intended audience. My music books would advertise well on music-related blogs or newsgroups, and my jewelry design book would do well on arts and crafts sites. The upside to ensuring that your books are being seen by the right audience is to do it yourself.
Another big positive about doing it all yourself is that it’s on your schedule and not someone else’s. If your editor suggests edits, then you can do them when you have time.
A great big negative is that there is no advance on future royalties sitting in your bank account. You must live on whatever your royalties are for your current sales. They are paid in real-time, so there is no waiting, but if you want a steady income, you have to move on to your next book as soon as you send the first one to the editor.
There is no get-rich scheme here. It is all hard work, and it can take years to write a book, but there is no reason you have to wait years to find out if the one you did write will ever get published. There is no shame in being an indie publisher, and even the big authors find it useful for smaller projects.
We’ll chat about some of the other finer points of self-publishing in the future. Until then, keep writing and get your manuscript ready for the world to read.
Want to know more about Kindle? This book is a good place to start.
