So, you have this really great product that you think everyone would love to have, and you have a marketing budget of about zero. What do you do?
There are a lot of ways to tackle this situation, but most of the advice out there focuses on spending lots of money on social media posts and search engine ads. What do you do if you do not have a lot of money set aside for any type of advertising?
Here are some great little budget marketing tricks that will not cost you a lot of money, and most of them are quite simple to set up. The only downside to budget marketing is that getting the results you want might take longer than you had hoped. Not forever, but a little longer than doing Facebook blasts of your latest product.
Take a look at the following cheap product promotion ideas to see if anything inspires you:
Budget Marketing Ideas
If you are already on Facebook or Twitter, create a group for people like you who are struggling. Don’t focus the group on your products, but focus it on networking and helping other online business owners get sales.
There are so many groups on Facebook, and the web in general, that it is really easy to find like-minded people who are struggling every day to get traffic to their stores and listings. If you create a group where you can all come together, you can create an atmosphere where everyone helps each other independently of the group.
10 artists in a group can share the other nine artists’ work with their followers, which increase their exposure to more people. Networking has always been the key to getting more sales. From the first elixir wagon in western towns to today’s internet age, sharing information is the easiest thing to do and the least expensive.
- Email marketing
If you have an email list, then send out emails to your customers. Email still gets the highest response rate of all advertising, and it is either free or very inexpensive. Take your time crafting your subject line, your header and your email body so that it reflects your perfect customer’s desires.
What if you don’t have an email list? It’s okay. You can start one by doing a giveaway of one of your products. You tell everyone on your social media accounts that you have a giveaway and ask them to sign up to be eligible to win. There are some rules around giveaways on Facebook, so make sure that you understand what you can and cannot do before your set out on a giveaway. Then take the email information you get and put them on your email list. Make sure that when they sign up, they know they are getting future emails from you.
Even if you only have one sale, you have one person on your email list, so email them.
Put a THANK YOU sticker on every order you send out! Remind them that they are appreciated.
Do you already have great customers who have purchased your items? Ask them for a referral. It is easy to put stickers on your products that ask for referrals, or you can set up a referral fee or free products in exchange for referrals. This type of inexpensive marketing is done all the time from the top companies to the small business owner.
There are a lot of budget marketing promotion ideas that won’t cost you a lot of money, so if these product promotion ideas do not work at first, keep working at them until you start to see the sales come in. From there, it will be hard to keep up.
Use a Referral sticker on all of your orders to ask for the next order!
If you find this information useful, then please share it with your friends. If you have any suggestions on how to make it better, then please contact me. I am always open to suggestions.
Looking for more tips? Check out the list at the bottom of the post for more ecommerce articles.
Read the 1 Page Marketing Plan book for even more tips and tricks on budget marketing. Sometimes, this is included in the Kindle Unlimited program, so you can read for free! Don’t have Kindle Unlimited? Get it here: